Placecast Launches First White-label HTML5 Mobile Wallet for Credit Card Companies and Mobile Operators; Delivers Location-Based Offers Linked to Mobile Payments

First-of-its-kind HTML5 ShopAlerts Mobile Wallet connects marketing and payments to reach broadest base of smartphone consumers; Placecast offers white-label Wallet to mobile operators, credit card companies, retailers.

Today, Placecast announces a new product that combines the company’s expertise in location-based marketing with the latest innovation in mobile commerce: the ShopAlerts Wallet. Built in HTML5, the Wallet works on all smartphone platforms and offers customers a first-ever turnkey solution for launching personalized location-based mobile offers tied to mobile payments. There’s no app to build for marketers, and no app for consumers to download.

Unlike other mobile wallet offerings, Placecast will white-label the product specifically to credit card companies, mobile operators and retailers through a robust set of API’s, or through the reskinnable HTML5 Wallet.

ShopAlerts Wallet: Offers + Transactions

Consumers demand a mobile wallet solution that lets them receive, save and use offers for wallet purchases in a single experience. The ShopAlerts Wallet provides this end-to-end solution.

Features of the ShopAlerts Wallet: 

•     Consumers can discover relevant offers and merchants by searching for offers based on location, keyword or category and viewing results in a list or on a map
•     Consumers can also set their preferences to automatically receive offers via push notifications or SMS.
•     The ShopAlerts Wallet Inbox enables consumers to save, delete or share offers through Facebook or Twitter.
•     To process payments securely, the Wallet plugs into any payment processor, supporting plastic credit cards, NFC and carrier billing.
•     Consumers can redeem their offers by simply swiping a card or waving their phone at the merchant’s point of sale, enabling closed-loop marketing and measurement and real-time ROI for real-world purchases.
•     The Wallet integrates with other third-party services to store and manage tickets, gift cards, brand reward cards and transit passes just like a physical wallet. As available services grow, so does the wallet. More...

Source from: http://www.prweb.com/releases/prweb2012/6/prweb9643561.htm